Geyser Data on the Gartner Hype Cycle for Storage 2025

We're proud to share that Geyser Data has been recognized as a sample vendor in the Gartner Hype Cycle for Storage Technologies, 2025. This is a meaningful signal that Geyser Data is gaining attention in the broader storage market.

What Is the Gartner Hype Cycle?

The Gartner Hype Cycle is a well-known model used to illustrate the maturity and adoption of new technologies. It follows five stages:

1. Innovation Trigger – A breakthrough or innovation kicks off interest

2. Peak of Inflated Expectations – Early publicity creates high expectations

3. Trough of Disillusionment – Interest wanes when early results disappoint

4. Slope of Enlightenment – Practical benefits start to become clearer

5. Plateau of Productivity – Mainstream adoption begins with real-world impact

Gartner publishes dozens of Hype Cycles each year, covering everything from AI to cybersecurity. The Storage Technologies Hype Cycle focuses on the tools, infrastructure, and emerging trends that are shaping how organizations store and manage data.

Being listed as a "sample vendor" means Gartner sees us as a noteworthy player in a relevant category, though the report does not rank or rate companies. It simply identifies vendors who are driving change or innovation in a specific space.

Jeremykemp at English Wikipedia, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

Key Storage Trends from the Gartner 2025 Hype Cycle

From publicly available insights, we can highlight several vital themes Gartner is calling out in the storage space. These trends align closely with our mission and capabilities.

AI-Ready Storage

Storage is no longer just a passive destination for data. Gartner emphasizes the growing importance of AI-ready storage to support training, inference, and retrieval-augmented generation (RAG).

This includes:

• Tiered architectures that balance performance and cost

• Low-latency storage for active workloads

• Intelligent data movement between hot and cold storage

Guess what? We are designed to handle these needs by offering long-term archive storage that integrates easily into AI pipelines, keeping costs down while making large datasets accessible when needed.

Hybrid and Multi-Cloud Architectures

Gartner notes that hybrid cloud and multi-cloud strategies have become the default for many organizations. Key developments include:

• Hybrid file storage deployments

• Distributed hybrid infrastructure

• Storage-as-a-Service (STaaS) adoption

Once again, this is where we thrive. Our service offers cloud-connected tape-based storage, helping enterprises achieve flexibility and scale without the egress fees and complexity of traditional public cloud solutions.

Cyberstorage & Resilience

Cyber threats have changed the role of storage. Gartner is tracking cyberstorage as an emerging category that includes:

• Immutable snapshots

• Built-in ransomware recovery

• Predictive analytics for data protection

We take cybersecurity seriously. Our private cloud tape archive is an air-gapped tape-based archive that inherently protects data from online threats and supports fast recovery when disaster strikes.

Operational Efficiency and Automation

IT leaders are demanding more automation and operational simplicity. According to Gartner, hyperconverged infrastructure (HCI) and automation tools are maturing, making it easier to manage storage across different platforms.

At Geyser Data, we reduce operational burden by eliminating the need for customers to manage physical hardware or write complex storage policies. We take care of the infrastructure so you can focus on your business.

Sustainability

Storage is also trying to go green. Gartner and other analysts are calling for more energy-efficient and sustainable storage solutions. Enterprises are under pressure to reduce their environmental footprint.

Because we use tape, which consumes far less energy than always-on disk storage, our model supports long-term data storage that is both cost-effective and environmentally responsible.

What Geyser Data's Inclusion Tells Us

Geyser Data being named in this year's Hype Cycle is a sign that we are doing something that matters. Here's what it suggests:

• Relevance – Analysts are paying attention to the problems we are solving

• Innovation – Our approach is different from legacy models and aligns with key industry trends

• Momentum – We are part of a broader shift in how organizations store, protect, and access cold data

It also means we must continue to prove ourselves. Recognition is a milestone, not a destination.

Takeaways for IT and Infrastructure Leaders

If you are evaluating new storage strategies or rethinking your archive model, here are a few recommendations based on what the Hype Cycle tells us:

• Support AI workloads by ensuring your storage architecture can handle large, low-cost datasets that fuel innovation

• Modernize with hybrid in mind, choosing solutions that offer flexibility without locking you into one vendor

• Build cyber-resilience by selecting storage that supports immutable snapshots and fast recovery

• Simplify operations through automation, managed services, and consumption-based models

• Prioritize sustainability when selecting long-term archive tiers, especially for inactive or cold data

Final Thoughts

We believe the future of storage belongs to platforms that are flexible, resilient, affordable, and secure. Geyser Data is proud to be part of this movement, and we are honored to be recognized in the Gartner Hype Cycle for Storage Technologies, 2025.

If you are curious about how Geyser Data can help modernize your archive strategy, we invite you to get in touch. Let's talk about how to store smarter, reduce costs, and future-proof your infrastructure.